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01:10   |   05/04/2017

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The GM Difference
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Description

Gunn & Moore (GM) has launched a minute long film to showcase their 130 years of making cricket bats in the UK. Launching in time for the start of the cricket season, the film is an extension of their current strategy, ‘Made By England’s Best’ which launched at the end of 2016. The film reflects GM’s heritage, design innovation and commitment to the game’s grassroots.

Featuring a number of current and historical cricketers, this film tells the story of GM’s passion for the game and shows why it is one of cricket’s most enduring brands. The ‘Made By England’s Best’ campaign also demonstrates GM’s commitment to making all their DXM English Willow bats in their own factory in Nottingham, England.

Edward Lowy, Managing Director of parent company, Unicorn Products Ltd said: “We wanted to develop a humorous way of explaining GM’s commitment to cricket. We feel that this film is an innovative and different way to communicate our heritage and craftsmanship. We believe that ‘Made By England’s Best’ and our new film successfully conveys our passion and commitment to cricketers of all levels.” GM is different for a reason – watch their film and find out why.

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