Who is the face of the NBA after LeBron James retires? That question is more important now than in 30 years. NBA ratings are down and the league is suspended. As popularity shrinks, someone has to step into the spotlight as the heir to King James' throne as face of the Association. Candidates already in the league include Giannis Antetokounmpo, Luka Doncic and of course Zion Williamson but there could be a player we've never seen play pro ball yet like Bronny James or someone else. In this video we explore who will be the next in line to represent the NBA on a global scale.